How To Design A Boutique Hotel To Attract Customers
Contrary to large, branded hotels, boutique hotels distinguish itself by providing travelers personalized accommodation and service, making boutique hotels unique. These boutique hotels are often personalized, and more customized compare to other kinds of hotels. These are relatively small, with 10 to 100 rooms often striving to achieve a personal guest's homey feeling instead of just renting like a hotel occupant. Boutique hotels are often independently managed; hence, certain vibes or aesthetics may only be found within the boutique hotel. Often, boutique hotels are deep-rooted to the place's local flavor and usually incorporate locally sourced furniture and materials or even capitalizing on the location's interesting history depending on the boutique hotel's unique selling point. Which brings us to our next point on what kind of unique selling point your boutique hotel should capitalize on to know how to design a boutique hotel.
What Are The Characteristics Of A Boutique Hotel?
While there are no cookie-cutter molds on how a boutique hotel concept should be, there are common concepts boutique hotels should have in common.
- Size – Boutique hotels are relatively small, with 10 to 100 rooms. It gives travelers a much relaxing experience, often featuring communal spaces where travelers may interact. Since these boutique hotels service fewer guests than regular hotels, its service is often much more personal.
- Location – Boutique hotels are usually located in urban areas, often away from the busy crowds, but close enough to the locale's key tourist destinations. While it differs from one hotel to another, these hotels are comfortable to lounge at with easy access to the best cultural and artistic spots.
- Culture – Boutique hotels often capitalize on the local flavor or culture by sourcing out locally made materials and furniture as well as decorating rooms to pay homage to the culture through color and art. The design usually builds around the entire experience based on the boutique hotel’s unique selling point.
Given the characteristics of boutique hotels, you now have an idea of how to design a boutique hotel and improve it accordingly.
How To Balance The Design And Functionality Of Boutique Hotel Spaces
Boutique hotels capitalize on luxury and distinctiveness, which usually focuses on the details and lighting to create multiple ambiances to suit your boutique hotel's design and unique trait. The lobby needs to be well designed and lit since the first impression is usually based on this.
The lobby or the communal is often the busiest part of your boutique hotel. It should be spacious enough for boutique hotels' use. This is also another part of the property wherein guests may inspect the details and décor placed. It would be good to incorporate a special artwork or finish or furniture based on the owner's design.
One of the common mistakes in designing a boutique hotel is based entirely on one's taste; how to design a boutique hotel should be in line with the guest's preference and comfort. Since a boutique hotel is first and foremost a commercial environment, it is proper to put yourself in your guest's shoes all the time. Figure out your audience then prepare a design that suits their taste.
What Are The Usual Types Of Boutique Hotels?
Although boutique hotels come in different styles and personal touches, most of them have a common characteristic, whether in aesthetics or service. In learning how to design a boutique hotel you should know about the different aesthetics and styles of services. One type is a modern boutique hotel with uniquely themed rooms often featuring unusual décor and designs such as levitating beds or starlight ceilings.
Another is historic boutique hotels that combine an antique charm and modern comforts while keeping an eye on certain features or details from the past. Often these kinds of boutique hotels have a strong sense of place and offer authentic cuisines and rooms.
Over the years, boutique hotels evolved. The most popular theme is the rustic kind, which provides guests with a unique and highly personalized taste often closely attributed to the locale's flavor and culture. This theme easily matches the hotel's vision and cultural hospitality and service.
In terms of budget accommodation, low-cost chic boutique hotels were developed to cater to young adults who choose to seek unique experiences as well as experience local culture, often coupled with creative spaces and smart amenities. On the other hand, luxury boutique hotels feature interiors with expensive artworks, fabrics, and furniture and state of the art technology.
Last but not least, themed boutique hotels offer a fascinating guest experience by basing their design and amenities on concepts such as art and fashion or sport or even movies. They often feature only one them and build them individually themed rooms to provide unique experiences every time.
Design Hotels Collective
Design hotels collective is a collection of privately owned and operated hotels that embody their own unique expression, reflecting their vision and embody genuine, culturally rooted hospitality. Boutique hotels transform properties into a place that provides local experiences and culture that may only be found within your boutique hotel. While Boutique hotels often compete with large, branded hotels in terms of marketing, design hotels collectively offer its members support such as campaigns, representations, and marketing. Find out more about hotel designs.
The bottom line is designing boutique hotels, trying to define what kind of design you may want to build on is still a challenge, but it makes boutique hotels uniquely different from one another. So there really is no clear standard on how to design a boutique hotel. It is all in figuring out what kind of service and feel you want the guests to experience and start from there. These boutique hotels are created for travelers who want to experience the place's culture and art without losing the usual service and accommodation.
What makes boutique hotels stand out is their own distinct branding or style, which is imparted to their guests through aesthetic design or personal service through accommodations and food. The key is to make sure the guests' spending moment is personalized. Give hotels the essence of a home away from home while having access to cultural key spots and recommended places to visit throughout their stay.
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